The NSS boycott is a national campaign – to be successful, we need as many students as possible to know about it and participate, and Students’ Unions have a crucial role to play in that. Here are some ideas of how you can spread the message – use as many of them as you can, and more!
Set up an SU webpage dedicated to the campaign
You need an online space where any students can find out more information about the campaign and, crucially, what they can do to take part. Where possible this should include a mechanism by which students can pledge to boycott and request to opt out of communications from Ipsos Mori. This process is *normally* done via the University and so you may need to have conversations with the relevant university staff member(s) about how to facilitate this. Some institutions might be more awkward about it than others – make sure you stand your ground and insist that this process is a key part of the SU campaign. You want to be able to keep track of how many students have pledged, and from which departments/faculties, so that you can focus your campaign in specific areas if necessary.
Send an all-student email
The easiest and most obvious way of reaching out to students. Make sure they hear about the NSS from you before they do from the university! Include a link to your campaign webpage as well as a clear and concise explanation of why the campaign is so important.
Do lecture shout-outs
It’s easy to ignore emails but most people will remember things they heard in person – especially when they’re in a lecture and (in theory) ready to pay attention! You need to figure out where the key lectures are for you to hit – remember that only a certain demographic of students are eligible to fill out the NSS and so you need to target the right people. Draw up a timetable of relevant lectures, chat to lecturers in advance to ask if you can have 5 minutes at the start to talk about the campaign and leave flyers/stickers for students to pick up at the end. Get to as many of these as you can!
Put up posters
Design your own posters or run a competition for students to make their own – think as creatively as possible! You can also encourage students to take down or deface university posters promoting the survey and share a photo!
You need to make sure the campaign is as visible as possible, and that there are people out there on the ground who can chat to students, answer any questions and, of course, win the key arguments! If possible, have a laptop/tablet at the stall so that students can pledge to boycott right there and then.
Work with your UCU branch
Remember that UCU National Congress passed a motion supporting the NSS boycott! If you haven’t done so already, get in touch with your campus branch to talk to them about how you can work together to promote the campaign. See if staff members would be willing to put up a slide about the NSS boycott at the beginning of their lectures to spread awareness – students generally really respect what academics have to say, and so as much visible support from staff as possible would make a huge difference to the campaign.
Make a video
Simple really – a brief video breaking down what the NSS boycott is and why it’s necessary that can be shared around social media would be really useful!
Do creative actions
Alongside all the regular comms and publicity strategies, you need stunts/actions which will create a proper buzz on campus about the NSS boycott. This could be a banner drop, a sit-in, a rally, a march and more! Collaborate with grassroots activists to ensure maximum impact.
Reach out to societies
If you have any activist groups on campus, political societies (Labour? People & Planet? A strong Fem Soc?) or even less obvious communities (like sports teams?!), speak to them and try to get key people on board e.g society execs – they could send out member emails/general communications about the NSS boycott which will really help with engagement.
Contact course reps
Following on from the previous point, you don’t just want students to hear about the campaign from the SU, but from their flatmates, their fellow society/club members and their coursemates. Hence course representatives are a key group to try and get on board; they will generally be used to chatting to fellow students and spreading awareness/information and so if you can work with them to do this with the NSS boycott it would make a huge difference. You should encourage them to bring the issue up in departmental meetings and ensure you’re supporting them in terms of winning the arguments.
Most importantly, don’t assume that students aren’t interested. The Higher Education reforms – from fee increases, enforced competition, universities shutting down and being replaced with private companies – will affect everyone. It’s your job to break down these issues and make the campaign as accessible as possible, so ensure you’re facilitating spaces where students can access necessary knowledge and information!